Making Local Connections TOOLKIT - Idea 10

Idea 10 - Press Release

A press release is a formal way to tell local newspapers, radio stations and community bloggers that something 'news-worthy' is happening.
Since Making Local Connections Week is a community-focused event, local journalists are often looking for these feel good stories to fill their pages.
Local journalists love people making their working life easier, so take the initiative and send them an article that their readers will love.

You can use the attached press release example as the foundation to create your own interesting story.

Try to find the names and email addresses for all local newspaper and online websites who you think might be interested.

Remember to include a high resolution photo that could be used and remember that readers always love an exciting story when you write the words!

You may not hear back from the busy journalists, which always feels disappointing, but you may still find the story is used and appears in print or online. Online can be brilliant if you can persuade the publication to provide a link direct to your own website.

Keep trying. Adapt your story and send again. You never know your luck and this costs nothing other than time

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Please let us have your feedback on this idea and don't forget to send us any great ideas you have.

Together we can make local connections work for everyone.

Making Local Connections with FROM YOU TO ME

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